Get the Look: Jaegar LFW

Sam McKnight is the Global Stylist Ambassador for Pantene Pro-V and was recently involved in London Fashion Week for Spring / Summer 2011.

Sam explains how to get The Low Loop Hairstyle from the Jaegar London show:

jaegar london

The Show: Jaeger London

The hair look: The Low Loop

“The hair look for Jaeger London this season is all about sporty modernism,” says Sam McKnight, “The Jaeger London girl is fresh and glamorous with a healthy, energetic vibe.”

The hair look for the brand this season is an evolution on Jaeger London’s faux bob, seen on the A/W catwalks earlier this year in February. Sam explains “It’s a sporty ponytail, with a soft, but glam finish.”

jaegar london

The inspiration:

The collection for Jaeger London this season was built on the brand’s love for graphic simplicity and geometric lines. This formed the inspiration for the hair look, which appeared structured then softened, with hair being teased out from the ponytail.

Sam tells us: “The look was inspired by Jaeger London’s Spring Summer collection. I focused on creating an easy, modern look that would complement the Jaeger girl’s simple chic look.”

Get the look:

1. Ensure hair is freshly washed, using Pantene Pro-V Sheer Volume Shampoo and Conditioner. As Sam says: “Clean and conditioned hair is the base of any great style”

2. Work Pantene Pro-V Body Builder Mousse through damp hair from roots to ends. “This builds body, reduces frizz and adds a gorgeous, healthy shine,” says Sam

3. Blow-dry hair, allowing it to fall naturally, brushing the hair back from the face to release the volume-enhancing benefits of the mousse

4. Gather the hair into a low, loose ponytail at the nape of the neck, looping the length up, and securing with snag-free elastic, leaving the ends free. “To condition dry ends, and for a super smooth finish, work some Pantene Pro-V All Day Smooth Lightweight Crème into the tips,” advises Sam

5. Finally, slightly loosen up the style, teasing some strands loose to create volume. Leave stray hairs around the hairline to fly free to achieve Sam’s signature ‘done, then undone’ hair style, for a casual, modern effect.



– Pantene Pro-V Sheer Volume Shampoo and Conditioner for clean, healthy looking hair. RRP $7.99 each

– Pantene Pro-V Body Builder Mousse. RRP $6.99

– Pantene Pro-V All Day Smooth Lightweight Crème. RRP $6.99

Stockists: 1800 028 280

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