Get the Hair Look: New Realism (DKNY A/W 2012)

It’s that time of year again – New York Fashion Week is in full swing and the emphasis is not only on the clothes but the hair and makeup too. Wella Professional’s Global Director, Eugene Souleiman was backstage at the DKNY Autumn / Winter 2012 show and created this sleek, smooth pony tail.

In the following how to, Eugene shares his thoughts on the style he calls “New Realism” and explains how to get the look at home.


About The Look

The hair look at the A/W ’12 DKNY was rich, refined and elegant. “For me, the DKNY collection is always a great barometer on New York style and this season the collection is very elegant, almost like evening wear, so I wanted to create a hair look that was rich and refined but also with a hint of youth to bring the evening feeling back to a fresher day look” said Eugene Souleiman, Global Creative Director, Care & Styling, Wella Professionals.

“This hair look is all about preparation, so we started by washing and conditioning the girls hair, adding Wella Professionals Velvet Amplifier to wet hair, then spraying with Perfect Setting before blow drying with a round brush to get a rich, smooth finish to the hair. After creating a low side parting and pulling the hair to the back of the head, we used straightening irons to get hair perfectly straight and the effects of the Perfect Setting helped us to manipulate the straightening irons though the hair and also made the hair stick together slightly as it cooled. The addition of the custom made classic barrette helped to create a wide low tail, with very straight edges and kept the hair flat to the head, for a small silhouette which worked brilliantly against simple shapes of the clothes” added Eugene.


Hair How To:

  • Start with clean freshly washed and conditioned hair, using Wella Professionals Enrich Shampoo and Conditioner, to ensure hair is in perfect condition.

  • Prep wet hair with Wella Professionals Velvet Amplifier then add Wella Professionals Perfect Setting before blow drying with a round brush to create a smooth sleek finish.

  • Section the hair at the front of hair and create a deep side parting. Smooth hair down and spray very lightly with Wella Professionals Perfect Stay Styled hairspray to add shine and keep the ‘flyaways’ down.

  • Pull the hair back behind the ears and use straightening irons through the back section of the hair, then using a wide barrette clip, secure the hair in to a low tail at the nape of the neck. The tail should be wide and flat with straight edges.

  • Finish with a soft spray of Wella Professionals Stay Styled hair spray to hold the look in place.


  • Wella Professionals Enrich Shampoo and Conditioner

  • Wella Professionals Velvet Amplifier

  • Wella Professionals Perfect Setting Lotion

  • Wella Professionals Stay Styled Finishing Spray

Follow Eugene Souleiman and Wella Professionals backstage at Fashion week on twitter @WellaFashionWk

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