Get The Look: Peter Som Autumn/Winter 2011

Backstage at New York Fashion Week for the Peter Som show the hair was high with a 1960’s feel. Eugene Souleiman, the Global Creative Director for Wella Professionals explains the look and how it was achieved:

The Look:

The hair look at the A/W ’11 Peter Som show in New York was inspired by the bouffant look of the ‘60s but with a modern twist.

The classic up-do was given a sexy edge by deconstructing the look to give a more contemporary ‘messed up’ feel. The final result appearing as if it was coming undone or windswept to give a textural, autumnal feel to the hair.

peter som new york fashion week

“I was inspired by the heroines from the old Hitchcock movies to create a classic 50s up-do and then deconstruct it so that it looks rawer. To modernise the hair look even more, the traditional 60s block hair colours of blonde, black and red were soften with a tonal hair palette.

It’s the look of a cool girl whose hair is not too perfect and the realness of her style shows her true character. She’s the kind of girl whose rawness makes you take a second look. This look is absolutely in the spirit of the Trend Vision Glamazon trend” says Eugene Souleiman, Wella Professionals Global Creative Director, Care and Styling.

To get the perfect colour for the show, Eugene worked in partnership with an elite team of Wella Professionals colourists from North America, to create a hair colour palette to perfectly complement Peter Som’s A/W ’11 collection. The team created custom coloured natural hair wefts for each model.

Each extension was two shades lighter than the model’s natural hair color which was then blended into the girl’s hair to add colour lift and more body and texture, for that total Glamazon look.

peter som new york fashion week

Get the Look:

Start by creating natural, textured hair by spraying Wella Professionals High Hair Ocean Spritz Beach Texture Spray at the roots. Blow-dry the hair upside down using just fingers to create untamed volume then tease hair at the crown by backcombing.

Make a centre parting and pull hair behind the ears; tie at one side into a tight ponytail, leaving out at the backcombed section of hair and the bottom section to create a tight, severe hair line.

peter som new york fashion week

Brush the top surface of the hair and twist into an asymmetric French twist and secure with a hair pin. Finally, dry hair gently with a hairdryer and spray lightly with Wella Professionals High Hair Designer Spray to hold the look.


  • Wella Professionals Color Touch – Natural Blondes and Browns
  • Wella Professionals High HairOcean Spritz Beach Texture Spray RRP $23.50
  • Wella Professionals High Hair Designer Spray RRP $23.50

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