Wella Professionals Global Creative Director, Eugene Souleiman has been working hard at New York Fashion Week! He has been the master of hair backstage for a variety of fashion shows, but styling the models for Jeremy Scott must surely have been a highlight.
The girls got all “dolled” up with a look that can only be described as Barbie Goes Country. Is this not cute on toast?
Want to know how it’s done? Read on…
The Look: ‘Barbie Goes Country’
The hair look at the Jeremy Scott S/S 12 show was inspired by ‘Country Barbie’, and offered a glamorous take on a classic country and western look. The hair look took inspiration from references as vast as the American Wild West, from ‘Elly May Clampett in the Beverly Hillbillies’ to ‘Mrs Robinson in The Graduate’, and provided a brilliant close to New York Fashion Week.
“I wanted to have fun with the hair and create caricatures as an extension of the girls’ personalities. The collection had a ‘Wild West’ theme featuring cactus and pony-skin prints, but in true Jeremy Scott style, he used lots of bright color and brought a sense of fun and energy to the clothes, and I wanted to do the same with the hair.
So we started with a very fresh and pretty, cowgirl look with pigtails in ringlets, but then created a ‘50s style ultra high glamorous bouffant wave on the top of the head. The contrast of the young pigtails against the sophisticated top section created a sense of drama and surprise” says Eugene Souleiman, Wella Professionals Global Creative Director, Care & Styling.
Get the Look:
Start with freshly washed and conditioned hair using Wella Professionals Enrich Shampoo and Conditioner. The prep wet hair with Perfect Setting Blow-Dry Lotion, and blow dry to create a smooth texture to the hair. Tong the hair using a wide barrelled hair tong and clip each curl and leave to set.
Once the hair has cooled, keep the top section (about 6 curls) pinned on top of the head, and create two sections (parted at the back of the head) in the bottom section. Take each section at a time and gently back comb right at the roots to create a little volume, then fasten in to a low pony tail with elastic and twist the curl into a defined ringlet. Spray with Wella Professionals Super Set Finishing Spray to keep the ringlet in place.
Release the top section and back comb each piece to half the length of the hair using as fine toothed comb, the hair should stand up on its own and provide a structure for the ‘bouffant’.
Smooth the hair in to once section using a soft bristle brushed, sprayed with Wella Professionals Super Set Finishing Spray, and twist in to a high side flip. Spray with Wella Professionals Super Set Finishing Spray to hold the style.
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