L’Oreal Professionnel Infinium Lumiere

Hairspray will be reinvented with L’Oreal Professionnel’s launch of Infinium Lumiere on April 1st 2011.

This Force 4 Extreme Hold hairspray is the secret to the fabulous hairstyles worn by models as they strut the runway. It is enriched with mother-of-pearl extract to leave hair shiny, luminous and runway ready.

The dry diffusion spray provides a high quality glamorous effect to the set and shape of a look as it illuminates it which is what makes it such a perfect choice for salon professionals.

That is only the beginning of the benefits offered by this fabulous new hairspray which is such an integral factor of fashion; an anti-humidity action assists with continuous effect and Infinium Lumiere brushes out easily, which would be a major selling point for me, even after being worked and re-worked while providing optimal shine and a beautiful, feminine result.

Infinium Lumiere utilises technology combining a unique micro-diffusion system with high-tech formulas resulting in a product offering exceptional performance for use by the professionals in salon as well as at home by everyone. Mother-of-Pearl Extract guarantees anti-dulling action and sublime shine. I think the biggest selling point for me is the even distribution that ensures a perfect finish without clumping or a wet effect.

L’Oreal Professionnel Infinium Lumiere Extreme Hold Professional Hairspray Force 4 has an RRP of $14.95.

For your nearest stockist phone 1300 651 141 or please visit: www.lorealprofessionnel.com.au

This launch has been beautifully timed to correspond with the L’Oreal Melbourne Fashion Festival running from 14-20 March 2011.

L’Oreal Professionnel is the Official Hair Partner for the L’Oreal Melbourne Fashion Festival and as such has pushed the creative boundaries in hair styling for the runways year after year.

The L’Oreal Melbourne Fashion Festival is witnessed by a worldwide audience as fashion followers everywhere turn their eyes to one of Australia’s most prestigious fashion events.

Hair Directors Caterina Di Biase and Brad Ngata will be leading the team of ten L’Oreal Professionnel Session Stylists and over 300 backstage stylists will be working tirelessly throughout this event to ensure that the hair is as cutting edge and on trend as the beauty and fashion.

The backstage styling team will all be dressed in exclusively designed uniforms and equipped with unimaginable amounts of the latest professional styling products. There are already orders for over 400 cans of the highly anticipated new backstage hairspray – Infinium Lumiere.

The massive scale of media partnerships with artists, models and the number of stylists representing L’Oreal Professionnel and the exclusive access given to acclaimed fashion and beauty bloggers and online reporters demonstrates the growth in the industry and the impact new trends in fashion and hairstyling are having on Australian consumers.

The daily action from the L’Oreal Melbourne Fashion Festival can be found at L’Oreal Professionnel’s official Facebook page at L’Oreal Professionnel Australia as well as staying connected to key trend updates, clips and the best hairstyling techniques on offer from the L’Oreal Melbourne Fashion Festival.

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