Get the Look: Jennifer Kate Spring / Summer 2015 Show

Goldwell Hair Director Marie Cain was behind the hairstyles for the Jennifer Kate Spring / Summer 2015 show. Following is some information on the style and a step by step of how to replicate this at home –

Marie says: “The look is relaxed and cool, a very boyish feel in the way they very effortlessly tie their hair back, with a good amount of texture and flyways that will have a really nice movement as the girls walk. It has shape and a structure that’s very undone in its feel but strong in technique. The detail in the back creates a really nice line and a fun point of difference.”

“The tight and defined cornrow braid is juxtaposed by the soft finish of the hair at the nape of the neck and loose fly-aways around the face. The texture of this look is the most important element as it must be a very pliable texture and matte finish, easy to create flyways. 
I feel this style compliments Jennifer Kates collection well, it adds a somewhat dreamy feel, especially when you get all that movement as the models walk the flyways seem to float through the air, much like the movement of the confetti on the floor.”



Cain worked with the Goldwell StyleSign and Dualsenses product ranges to create the Jennifer Kate show look.


To achieve the Jennifer Kate hair look, follow Marie Cain’s step-by-step instructions below:

  1. On thick hair apply a generous amount of StyleSign Hot Form styling lotion, to dry hair from roots to ends. On fine hair apply a generous amount of StyleSign Double Boost root lift spray from roots to ends
  2. Directionally blow-dry the hair into either a side or middle part (depending on which finish you prefer) and blast dry hair, then mist the same product lightly back through and texture blowdry with a small round brush or very lightly tong with a medium wand, this is to create the right amount of texture to do the remainder steps.
  3. Generously spray hair throughout with Dualsenses Ultra Volume Dry Shampoo, this will help to catch the flyways and build a chalky texture
  4. Take a section of hair, approximately 4cm wide, that starts in at the top of the crown, and section straight down to the nape. Keep the section very clean and tightly braid down and tie off tightly and neatly at the bottom of the nape.
  5. Take one hand in ponytail position at the bottom of the neck, with your free hand feed the hair into the stationary hand, the detailing of this part is very important as this will allow for hair to be fly-away and soft. Tie hair into ponytail with clear hair tie, secure it a little closer to the nape and then drag down once fastened.
  6. Take another tie, place around the first tie once, then half loop through, allow for flyaway and long pieces to fall out, take a very thin piece of hair to wrap around and cover the hair tie, fasten only with a spritz of StyleSign Sprayer to hold.
  7. Finish the look by tucking hair behind the ear, pulling pieces of hair out and exaggerating the softness of the look. Spray with StyleSign Big Finish to secure the look, but keeping the soft finish.

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