It has taken me a while to write my review for the Brazilian Straight Keratin Plus Straightening System (RRP $59.99), and that is because I am in two minds about it. Before I give you my verdict, let me tell you a little bit about my hair. I have naturally very curly, frizz prone hair and I am a brunette but my hair is dyed blonde. I regularly straighten my hair with a straightener but keep it in good shape by using treatments and quality salon products.
I was excited, and a little cautious, to try the Brazilian Straight Keratin Plus Straightening System and was given the opportunity to review the products which contain no formaldehyde. It’s an unusual process, and when I read the instructions I was sure it couldn’t possibly work. You wash hair twice with the included shampoo, it’s sulfur free so your hair does end up feeling squeaky clean – this helps to remove any products currently on your hair.
The treatment is then applied wearing gloves, you use your hands to cover each strand completely. There is a chemical smell which reminds me of perming solution, I wasn’t really expecting this but it wasn’t any stronger than regular hair dye fumes. Once your hair is covered in product you leave it on for 10 to 20 minutes depending on your hair type, I left mine for 10 minutes. Now, here is the part which I thought wouldn’t work. You wash off the treatment and use the shampoo and conditioner. Your hair needs to be rinsed thoroughly. Follow with a blowdry and carefully straighten the hair with a straightening iron. It is very important to take care with this step as it is actually crucial to the end result.
That’s it, then it’s done. You can wash your hair and don’t have to wait any length of time. For me, the end result was significantly straighter hair which is a big plus for this product – it works. The problem for me is that my hair feels very dry, and this could be due to the fact that it is already colour treated, but some keratin treatments are designed to make your hair feel better and not worse. I also found the aftercare products very drying – I know they are designed to extend the life of the treatment but for me, it took two washes before I was back to my regular faithfuls.
Would I do it again? I would consider it because it takes me about five minutes to straighten my hair which would normally take thirty, but I would continue to use intensive treatments. I would love to try this on unprocessed hair to compare. Definitely do a patch test if you are worried.
These products are available at Priceline and the starter kit contains:
1 x 125mL Brazilian Straight INSTANT Keratin Reconstructor Treatment
1 x 250mL Brazilian Straight Keratin Shampoo
1 x 250mL Brazilian Straight Keratin Conditioner
1 x 60mL Brazilian Straight Serum with Argan Oil
The Keratin Straightening Treatment contains: Water, Cetearyl Alcohol, Sodium Sulfite, Urea, Ceteth-20 Phosphate, Dicetyl Phosphate, Mineral Oil, Oleth-5 Phosphate, Dioleyl Phosphate, Keratin, Hydrolyzed Keratin, Hydrolyzed Wheat Protein PG-Propyl Silanetriol, Keratin Amino Acids, Fragrance, Citric Acid, Propylene Glycol, Diazolidinyl Urea, Iodopropynyl Butyl Carbamate.
More details and stockist information can be found here: Priceline Brazilian Straight
Have you tried Brazilian Straight? What did you think?
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